Jamey WishneR

A LEADER IN TECH BRAND, PRODUCT MARKETING & GO-TO-MARKET CREATIVE

‘Marketing is no longer about the stuff you make, but about the stories you tell’
-Seth Godin

A seasoned ad tech creative with a strong track record of leading development of impactful customer-first storytelling across brand, product and growth marketing materials.

A collaborative and empathetic leader with a passion for developing talent and fostering positive team culture.

Product Marketing and Sales Enablement specialist:

  • Presentations

  • White Papers

  • Case Studies

  • Sales Briefs

  • Web sites

BRAND CAMPAIGNS

‘I’M AN AD’ (2024)

Viant leadership wanted an ‘easy-to-understand’ branding campaign that highlighted the benefits of its programmatic and CTV offering, as well as their new AI feature set.

With a very limiteds budget, all creative development, including concepts and copywriting, were done in-house.

My responsibilities included:

  • Creative Director for all campaign deliverables including video, social and display

  • Ideation based on executive brief

  • Copywriting

  • Storyboarding

  • Production lead

  • Art direction

  • Creative direction for upper, mid and lower funnel ads

PRODUCT MARKETING & SALES ENABLEMENT

Ad and Marketing Technologies are powerful and ever-evolving at a blinding pace. It can also be overwrought with jargon and features lists that can overwhelm customers and even those internally who understand the technology.

My greatest strength is helping Product Marketers, Sales teams and Designers to turn these complex ideas, feature-sets and benefits
into easy-to-understand customer-centric benefits is my
greatest strength.

Whether its through Powerpoint presentations, white papers, case studies or websites, I’m able to make the esoteric, accessible.

CORPORATE BRANDING

The devil is in the details and when it comes to branding, the details are many!

When Viant wanted a complete overhaul of their brand (with exception of their logo), the project was done completely in-house by our small Creative team, lead by me, and featuring an Art-Director and two designers.

Months of competitive analysis and workshopping of colors, typesetting, design systems and photography culminated in the 2022 launch of Viant’s new brand identity across all client-facing materials.

EVENTS & SWAG

Internal and external events may sometimes call for an extension of the brand’s core identity. The challenge there is to deliver something exciting and innovative, but remain consistently aligned with the overall identity of the brand. Here, we have branding across as hotel
for a three-day All-Hands corporate event as well as some swag provided to attendees.